Bespoke,By Definition.
A hundred years of craft on Savile Row. We make one garment at a time, by hand, for one person. Yours.
Services
What We Make
Bespoke Suit
From £1,200
Lead time: 8–12 weeks
Full canvas construction. Three fittings. Every stitch placed for your body alone.
Made-to-Measure
From £600
Lead time: 4–6 weeks
Start from a proven block, adjusted to your measurements. Excellent value, exceptional result.
Alterations
From £25
Lead time: 3–7 days
Sleeve shortening, waist suppression, relining and full bespoke conversion of off-the-peg.
Bespoke Shirts
From £180
Lead time: 3–4 weeks
Sea Island cotton, Egyptian poplin. Collar, cuff and monogram to your specification.
Wedding Attire
From £1,400
Lead time: 10–14 weeks
Morning dress, lounge suit or black tie. Coordinated groomsmen packages available.
Corporate Programme
POA
Lead time: Flexible
Wardrobe consultation and supply for executives. House account with dedicated consultant.
The Cloth
Our Fabrics
Huddersfield, England
British Wool
Our cornerstone. Superfine 130s–160s from renowned mills. Drapes flawlessly, breathes naturally.
Biella, Italy
Italian Cashmere
Loro Piana and Zegna sources. Impossibly soft, effortlessly warm. Reserved for our finest commissions.
Belfast, Ireland
Irish Linen
Pure European flax. Crisp, cool and characterful. The summer suit fabric that improves with wear.
Como, Italy
Dupion Silk
Slubbed silk for occasion wear. Lustrous surface, remarkable structure. Wedding and black tie specialist.
The Method
How We Work
Measure
Over 50 body measurements taken by hand. We record your posture, stance and shape — not just dimensions.
Select
Choose your cloth from our archive of 2,000+ swatches. Our consultant guides you through weight, weave and occasion.
Fit
Bespoke clients attend three fittings. Each refines the pattern to your body's subtleties.
Perfect
The finished garment. Yours to own, forever. We retain your pattern — return any time for a second commission.
The Master
William Ashworth IV
“A suit is a conversation between the cloth, the maker and the man who will wear it for thirty years.”
Fourth-generation master tailor. Trained under his grandfather on this street. William cut his first suit at eighteen and has made over four thousand since. He knows the Row’s history because he lived it.
Every bespoke commission at Ashworth & Sons is personally overseen by William. He meets every client, reviews every pattern, and approves every finished garment before it leaves the workroom.
Portfolio
Recent Commissions
Appointments
Book Your Fitting
First appointments are unhurried. Allow 45 to 60 minutes. We will discuss your requirements, take measurements and guide you through cloth selection.
Hours
Mon–Fri 09:00–18:00 | Sat 09:00–15:00 by appointment
Location
34 Savile Row, Mayfair, London W1S 3PT
First Visit
Allow 45–60 minutes. No obligation.
Pattern Archive
Retained for all bespoke clients, indefinitely.
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What Our Clients Say
Testimonials
What Our Guests Say
“My first bespoke commission from Ashworth was a charcoal flannel suit. Six years and dozens of compliments later, it still fits perfectly. The pattern retention service alone is worth every penny.”
FAQ